Almost nine in 10 marketers say increasing website traffic is a benefit of social media marketing, It is the second most frequently cited benefit, just behind brand exposure and well ahead of lead generation:
How can you reap the web traffic benefit and more? Here are nine ways to help.
When people look to understand more about your brand, they turn to your profile or bio section. It should quickly communicate your brand value proposition while establishing your tone and style.
The more distinct your bio is without sacrificing clarity the more likely you can catch the attention of and resonate with your ideal audience.
Do not make the mistake of writing your entire business story in your bio. Just a couple of lines will suffice. Then, connect the bio to your site with a call to action for your home or landing page.
You can also use social credibility to enhance your sites value. Just like any review or testimonial, social proof brings the human voice into your brand experience. Whenever someone is about to make a purchase or is service for something they want, they look for reviews, recommendations, referrals, and input from others who have used the product or service.
Incorporate reviews, social comments, feedback, etc. into your social media content and website. Your about-us page can work well for this. Make sure to only use social proof you have permission to repurpose. Do not forget to include third party media coverage of your brand too.
If you want to fast-track your web traffic and social media focus, two actively growing social platforms could help depending on your audience and topics Pinterest and Reddit.
Pinterest saw 478 million monthly users in the first quarter of 2021, a 30% year over year increase. For content marketers, Pinterest proves its power in consumer discovery of trends and community based features. It is also a good platform for brands targeting women as they represent six out of 10 Pinterest users.
Insight Infosystem generates traffic by pinning its blog posts to Pinterest. Given the visual orientation of the platform, the brand used their own images, including infographics, for some posts and stock photos for others.
Reddit and its 52 million daily active users represent another social opportunity. You can easily find subreddits (i.e., forums) in your niche. Engage in the conversations. Post your own queries, share long-form educational perspectives, and comment to cultivate connections. If people find your advice helpful, they will want to explore more and likely to turn to your site.
You can not drive traffic to your site if you post social content when no one engages. Pick the most effective time for optimal views. Instead of using best practices for social post timing, look at your own data. See when your target audience is most responsive. You can use automatic schedulers like longtail to suggest optimal posting times based on your profiles specific algorithm and analytics.
Let us say a person came across your blog post and absolutely loved the content. They ponder sharing it, but glance and do not see an easy way to do that. They leave.
To prevent that from happening and encourage sharing of your content embed sharing buttons close to your content. Show the number of shares to date as proof that others find it worth sharing too.
Often, content marketers do not use social media enough to promote blog or other relevant content on their sites. You do not want to tout your content all the time, but you should promote all high quality blog posts to increase their visibility.
To drive traffic to your site, publish excerpts or teasers on social media along with a link. That can incentivize the viewer to go to your website to read more.
Social media also is a good place to promote older but still relevant content that will intrigue new followers.
Make sure your social media content revolves around your target audience instead of you. Offer content that is valuable to them. Engage and inspire them to help them achieve their objectives.
Focus on asking open-ended questions when creating content to boost engagement. Ask questions that trigger a reaction. Ask yes no questions or go multiple-choice style. Host a poll. Organize interactive quizzes and award prizes for winners.
Make an effort to reply to every comment on your social posts. That makes your audience feel valued, and sometimes your response can include a link to your website, which offers more information on the topic.
Expediting your responses can also be a brand differentiator. Another company could have a higher marketing budget or create better content, but if you are responsive, engaging, and genuinely build relationships, your brand is going to win.
Social media users respond to visuals better than text only, from images and infographics to videos and presentations. They are a suitable medium to develop an emotional connection or trigger a strong reaction. They can also make your content more interactive or easier to consume.
These nine helpful social media tactics can drive more traffic to your site. If you are consistent in your efforts, you eventually will start noticing results.Insight infosystem helps you to manage your social brand page manager.we have dedicated social media manager for you.If any query call us: +91-9204107152
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Insight Edge