How do I select a digital marketing agency?
When it comes to picking out a digital marketing agency for you, it is no mean feat. More often than not, many companies opt for a digital marketing company over in-house marketing, simply because it is hard to maintain. With an abundance of new marketing tactics popping up every day, it can be nigh-on impossible for busy companies to stay on top of the latest trends, figure out the best ways to use different platforms; As a result, this is why getting someone else to do it for you can be highly advantageous.
But when it comes to choosing the right marketing company, it not a decision that should be taken lightly especially if it is your first time. Follow these some steps to ensure you are choosing the right digital marketing agency for you.
DETERMINE YOUR COMPANYS MARKETING NEEDS
When you begin searching for the best digital marketing firms, you must prepare and ask yourself some questions, such as what do I want to achieve with an agency and how much am I willing to spend to achieve this? Understanding exactly what you want will help you to find and narrow down exactly what you want, rather than wasting your valuable time and resources.
Once you have determined your companys needs whether that be increasing your business presence online or redesigning your brand you are ready to start actively searching for the best digital marketing agency for you.
FIND AN AGENCY THAT MEETS YOUR NEEDS
You may be thinking how do I pick an agency for me? Firstly, assess the packages a company is offering do they fit in line with what you want your business to achieve? This is an important question to think about, as if their marketing strategy isnot what you are searching for, the agency is not The One, no matter how much you may like it.
Additionally, cost is also a factor to consider. Remember, it is really not worth spending an arm and a leg on a digital marketing package that is not relevant to your needs.
DO YOUR BACKGROUND RESEARCH
Before you move forward in the process, it is essential that you carry out thorough background research of the digital marketing agencies you have been investigating. Do they practice what they preach? The main way you can find out whether an agency is right for you, is looking at the results they have produced themselves.
ASK THE RIGHT QUESTIONS
You may be thinking, what to ask a digital marketing agency? You will probably have a hundred and one different questions, but it is important to ensure you are asking the right questions.
HERE ARE FIVE KEY QUESTIONS YOU SHOULD CONSIDER ASKING YOUR POTENTIAL NEW AGENCY:
- Can I see some campaign examples?
- Who will be completing the work?
- How long do you keep clients for on average?
- What results can you promise me?
- How will results and ROI be measured?
SEND A ‘REQUEST FOR PROPOSAL’ (RFP)
Once you have whittled down a selection of digital marketing agencies that you are happy to proceed with, get in touch with the company to express your interest.
SEND THEM A TASK AND REVIEW
If you are weary about reading testimonials and reviews and would like to see what the company can achieve for you, consider asking them to complete a task for your business. This allows you to find out what they are capable of and whether their clients results are consistently good, like they may suggest on their website.
HOLD A MEETING WITH THE AGENCY
If you have been happy with everyone so far, it is time to hold a meeting with the digital company. This is a good way to get good team, and an opportunity to iron out any issues with the team before you sign any contract.
It is here that any personality clashes become evident, which can be detrimental to the success of your business. Some people call it “the beer test” and it is often used as a recruitment method – would you take them out for a beer down at your local pub, or would you run a mile the other way? The answer to this speaks volumes. (image source : google)
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